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Washington's National Park Fund

'Giving Tuesday' Social Media Campaign

Design Systems, UX Strategy, Digital Experience Design, Content Production,

For the 2026 WNPF 'Giving Tuesday' fundraising campaign, we wanted to put the focus on all the animals, people, and nature that the donations help preserve and benefit. With access to their full photography library, we crafted a playful and attention-grabbing framework that resulted in one of the best Giving Tuesday fundraising totals they had seen. As the designer on this highly collaborative and scrappy team, I drove the concept and visual execution.

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